Find the Perfect Video Clip Online in a Snap

A shot from The Daily Show's Vine montage "50 Fox News lies in 6 seconds," which was assembled with the help of Snapstream's technology.

A shot from The Daily Show’s Vine montage “50 Fox News lies in 6 seconds,” which was assembled with the help of Snapstream’s technology.

Ever wonder how daily comedy programs like The Daily Show and The Colbert Report are able to find so many perfect video clips on such a tight production schedule? The answer is a Houston company founded 15 years ago. Snapstream makes it possible to search for video clips as easily as most people use Google.

But, as I discuss in the latest issue of Texas Monthly, the service isn’t cheap. And unlike Google, Snapstream’s algorithms can only sift through video that’s been recorded for that purpose. That’s why the service is so expensive — all that video storage doesn’t come cheap.

So how long before Snapstream offers an app that let’s you find video clips on your smartphone and lets you paste them to your social media accounts? It will probably be a while.

Read more here.

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About lorensteffy

Loren Steffy is a writer, speaker and consultant. He is the author of Drowning in Oil: BP and the Reckless Pursuit of Profit published by McGraw-Hill in 2010 and The Man Who Thought Like a Ship, published by Texas A&M University Press in April 2012. A journalist for more than 25 years, he was most recently the business columnist for the Houston Chronicle.
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