Ever wonder how daily comedy programs like The Daily Show and The Colbert Report are able to find so many perfect video clips on such a tight production schedule? The answer is a Houston company founded 15 years ago. Snapstream makes it possible to search for video clips as easily as most people use Google.
But, as I discuss in the latest issue of Texas Monthly, the service isn’t cheap. And unlike Google, Snapstream’s algorithms can only sift through video that’s been recorded for that purpose. That’s why the service is so expensive — all that video storage doesn’t come cheap.
So how long before Snapstream offers an app that let’s you find video clips on your smartphone and lets you paste them to your social media accounts? It will probably be a while.